Your Site Traffic - And How To Improve It

Posted on Jul 8, 2008 06:46:52 AM

You’ve invested a huge amount of time building a Site
Now you need to get visitors

Paid traffic - Advertising

One way you can get more visitorsis to advertise for Site traffic. Google Adwords is widely acknowledged as the best known service to do this. More and more, it is using the same criteria for pricing advertisements as Search Engines - you’ll need to create a Site with quality, unique content to get the best rates. A number of Search Engines including Yahoo and Microsoftare also in this -; and are playing catch-up.

Free traffic - Using Search Engines

Search Engines are the greatestsource of Site traffic. You submit your site using a site map, the search engines’ bots visit your site and, hey presto!, soon enough you start getting people to your pages for free. That’s the theory. In practice, there’s a lot more that you need to know.

There are a great number of search engines out there but the lessons from Google are applicable to most of the others and, today, Google is ahead of them.

Why?

Because Google’s business is based around giving its customers the best possible search experience and results so they keep coming back. That’s how they overtook everybody else. To do this, Google looks carefully at the Websites in its search results to make sure they are the most
* Relevant
* information-loaded
* Unique (i.e. not duplicate information)
* That the whole site is a good experience for the searcher
* Popular

You can find the help, information and tips that you nned to give Google the quality content it needs at the The New Era Affiliate Marketing Information Site.

There, this information-loaded e-book that you can download for free will get you on your way, and it is equally useful whether your business is in affiliate marketing or another area of online business.

Google works out a PageRank for each site. You can improve yours. 99% of site owners aren’t doing this – or are using out-of-date techniques that amount to the same thing. That gives you an instant competitive advantage

Other traffic sources

Apart from Search Engine and Advertising, there are a number of other traffic sources .

More Free Traffic - New content - your newsletter, E-zines Articles and Blogs

The keys to improvingsearch engine rankings are
* unique content and
* backlinks

So your first task is to continuecreating new content for your site. As the bots visit, they will notice this
Each item of content can, however be recycled several ways :-
* Put it on your blog
* Post it to other blogs with high PageRank
* Put it in your ezine
* post it to article sites such as ezinearticles.com

Posting to other blogs and article sites achieves both your objectives - extra traffic from your links and, also, back links to your site from high-PageRank sites; and this will improve your ranking

Yes, each and every [spin] time you post your content, you’ll need to rewrite it a bit to make it unique but a single piece of creative content can go a long way

Free Traffic from links

A link-building program brings you both traffic and improved PageRank.
Check out the SBI! Value Exchange page - it gives you more information about the
Best Link Exchange program on the net
AND
a Free e-book - Make Your Links Work - (about halfway down) in far more detail that I can provide here

Forums

Another great way of finding answers and material for your site is to join and participate in forums. Post on them when you can - it’s your opportunity to advertise your siteto qualified visitors for free.

Email lists

Finally, a furthergreat way of getting in front of qualified visitors for free is mailing lists such as those on Yahoo Groups. You’ll need to evaluate each list for spam, relevance and usefulness of content - or you could start your own

Questions

If you have any further questions about building traffic, please let me have it here