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Web Banner Practices and Tips for Online Business
Posted in Internet Marketing Solutions
Have you heard of banner blindness? This is the webpage truism that most people completely ignore banner ads on the Internet. However, banner ads can still have a deep impact when regularly encountered, so it’s important to keep them in mind as a valued advertising strategy.
We recently came across this short clip on web banner advertising that describes the best practices as well as the no-no’s for a successful banner ad campaign. The biggest mistake is to make a banner ad too complicated. Because banner ads require multiple exposure before the average person takes action, a simple design that accentuates branding is recommended.
However, a simple compelling offer does the real work of getting people to click through. This may require some careful consideration with the sales department, but this kind of teamwork will really pay off with a banner ad that is attractive, simple, and compelling.