Are YOU being lied to? If you're in network marketing or MLM, the answer is probably YES. 
Usana – Here Is The Most Powerful Prospecting Secret
Posted in Network Marketing
Usana is a health and wellness company, but furthermore it is a network marketing company and is therefore offering a business opportunity along with their products. You are probably either considering joining Usana or you are already a distributor, and therefore there are some things you have to know if you want to avoid failing like 97 % of the people in this industry do.
Before we get to the prospecting part, we should take a look at what most people are doing wrong. Actually they are just doing what the company tells them to do – I know it doesn’t make sense, but that’s the ugly truth. They want you to either purchase business opportunity seeking leads or work your warm market, meaning that you should try and convince all your friends and family that they should buy these products or even become distributors themselves, and also, you will most likely be recommended to hand out samples, business cards and other stuff like that. To make it as clear as possible – these techniques are NOT working, and if you still doubt this, take a look at the 97 % high failure rate.
Now to the prospecting part. Usana, and every other company in this industry, wants you to think that “everybody” is your prospects and more important, that your friends and family are as well. This is very far from the truth! Actually, the network marketing industry is the only industry who beliefs that “everyone” it their prospects, because every other industry are aware of the fact that this is never the case. You may have the the greatest product ever, but it will still not be for everyone. So stop bugging your friends and family now!
Marketing is ALL about knowing your audience, and therefore you need to target your market and this way ONLY spend time on people who have an interest in what you have to offer. You should find people with an already existing want, need and desire for the benefit of your products if you want to grow your Usana business. And this leads to the following. Knowing Usana’s products isn’t enough. You also have to understand the benefit of the products, because this is what you should lead with – not the opportunity and not the products, but the benefit of the products!
By you reading this article, I assume that you want to achieve success with your Usana business – and trust me, that is not an unrealistic dream. But, you have to keep the sky high failure rate in mind and start recognizing that if you use the techniques and methods that the company encourages you to use, your MLM Marketing efforts will just lead to failure. If you are truly serious about making it to the top, you should start educating yourself in marketing, and take the time to learn how to grow your business the right way – start using systems, methods that have been proven to work instead of wasting your time of techniques that have been proven NOT to work. Once you do this, you will succeed with your Usana business.