Are YOU being lied to? If you're in network marketing or MLM, the answer is probably YES. 
Usana business – Is It Really A Great Opportunity Or Just A MLM Scam?
Posted in Network Marketing
Is Usana Health Sciences a MLM Scam? Usana is a network marketing company and therefore its’s offering you to build your own Usana business, along with their nutritional, energy, diet and personal care products. Usana has become a very large and well known health and wellness company since it was founded.
But, there are certainly some concerns when it comes to starting your own Usana business, and now I’ll go through the pros and cons and then conclude whether Usana really is a great opportunity or if it’s just a MLM scam?
Let’s start with the good
Usana was founded back in 1992 by Dr. Myron Wentz, who wanted to not only treat diseases but prevent them as well with these products. Today Usana offers many high quality nutritional supplements and personal care items as well.
Most people want to become healthier and they want to find easy solutions to that – therefore, the health and wellness industry is a good place to be because there certainly is a market for the products. Furthermore, the fact that these products should prevent diseases as well should make it even easier to sell them, and when people see the word “anti-oxidant” they often don’t need much more to convince them. And when you start growing your own Usana business you earn money based on group sale volume, which means that there are no monthly group volume requirements, and that is certainly a big pro as well.
And now to the bad
First of all, the fact that there is a market for these products doesn’t guarantee your success. There are many other health and wellness companies out there, and if the products just sold itself, the company wouldn’t need you, right? Second, the company recommends their distributors to purchase business opportunity seeking leads to grow their business. The problem with these leads is that about 90 % of them aren’t looking for an business opportunity – they’ve just entered their name and number, when they’ve answered some questions in a survey where they could win a phone or something else. Then they become a business opportunity seeking lead, even though they aren’t looking for a business opportunity. Furthermore these leads get re-sold many, many times and you will just end up spending money on useless leads and waste your time.
And also, if people do not want to spend money on these leads, the company encourages them to work their warm market, talk to friends and family, hand out business cards and stuff like that. This is NOT going to make you succeed either.
This is certainly not how to grow a Usana business, or any other business for that matter, and this way your MLM Marketing efforts will just lead to the most typical result – failure. Actually the failure rate in this industry is 97 %.
Finally – the conclusion
Is Usana just a MLM scam? NO! Usana is certainly not a scam, but with that being said, you will probably fail if you follow the advices you get from the company. If you are serious about succeeding with your Usana business, you CAN, no doubt about it. There is a market for Usana’s products, so in order to succeed you just have to educate yourself in marketing and recognize that it takes time and effort to grow a Usana business, and believe me, it will not happen by using these business opportunity seeking leads or working your warm market.