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The 4 Important Steps To Returning The Most Out Of PPC Advertising
Posted in Pay Per Click
The 4 Important Stages To Getting The Most Out Of PPC Advertising.
There are four simple elements to consider when creating your PPC adverts, here they are. And if you want to know more about getting affordable website promotion, just follow the link!
How should the advert look?
Taking the typical, Google format, you usually have space for a title, 2 short lines of description and a URL. Make the title brief and to the point. Sell your services in that first line. ‘Oversize Shoes’, ‘Discount Lelli Kelly Shoes’ etc tell readers there and then what you are selling. Writing the title in ‘title case’, where the initial letter of every word is in upper case has been shown to encourage more clicks.
In the description lines give further details about what you sell, without over selling. People don’t respond to adverts that are too pushy. Mention benefits like in stock, free delivery, discounts etc. Finish the description with an “action statement” – “click here”, “view our range” etc. Don’t get carried away with ‘title case’, write the description as a normal sentence – title case can make this look too much!
How many adverts?
To allow you to closely match titles with keywords, it is a good feature to write a different add for each keyword, or set of keywords. This method also allows you to watch the stats from the advert and see which adverts are making the most clicks – and you can compare that to orders taken.
It is also quite often feasible to have more than one advert per set of keywords. This allows you to test different titles and texts. For example, does “Discounted Lelli Kelly shoes – Click here.” work better than “Click here for discounted Lelli Kelly shoes.”? Try little changes and see which one works better. Then create a new advert with a slightly modified text based on the best advert and see what follows. By uncovering which advert gets the best relevant click rate, you are getting maximum visitors for minimum cost.
How to control the advert?
Just using the advert with various combinations and 101 keywords isn’t a good way togo. Make sure that you set a realistic cost per click and daily budget. The cost per click is the most you are happy to pay per click – not necessarily the final amount you will be charged. You should also set a daily budget for your campaign so that you don’t get an expensive fright when you next logon a day or two later.
Who is PPC suitable for?
PPC can be used by almost any site (just some adult and gambling sites are excluded from certain schemes), but I would always recommend a small trial before throwing large amounts of marketing budget at a campaign. It does suit itself more to established ranges that people are searching for rather than brand new ranges that no-one has heard of yet, but even these, with careful thought, can be promoted.
As with all site marketing ideas, if you haven’t already tried it then give it a go and see if it works for your site. If there isn’t much search engine traffic in your niche or most custom is usually repeat loyal customers, then PPC might be slow. But if you are a market that people are looking for your products, then you stand a good chance of plentiful traffic. And if you are looking for more tips to get traffic to website, then don’t forget to check out the blog for more tips!
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