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There is no mystery to usability. It simply involves creating a site, The PPC Money Parking which is accessible to the majority of people, is easy to use and get around and delivers on its promises. You can have a site that meets the most important standards of usability by planning it well and always keeping the end user in mind. Remember that web sites should not be designed for their owners – they should be designed for their users.

Problems with usability could be said to stem from just two sources: the site itself and the user. In fact the site is always at fault; if a user, however experienced or inexperienced, has problems navigating, getting information or understanding the site.

While websites have become far more complex, web users have become less rather than more experienced as more and more people go online. It is a mistake to think that the majority of users will be web or even computer savvy and will understand subtle clues about content. Most will not.
Defining a Usable Site

A usable site will:
? Help users achieve a goal, usually to find something, such as information, or obtain something, such as a book.
? Make it easy for them to achieve that goal
? Make it possible to achieve the goal quickly
? Make achieving that goal a pleasant experience

A site will be generally usable if:
? The content is good and relevant
? The content is easy to find
? The content can be found quickly
? The page is pleasant to look at and cleanly designed
Good Content

A site with good content, regardless of its subject, is one that provides products or information that is useful or beneficial to users. A good usable site will make it clear what information or content is available and at what price AND what is not available. A good usable site should define clearly all subscription packages offered.
Ease of Access to Information

Good navigation, precise location indicators, secondary navigation, clear linked text and a well organized structure all contribute to making information easy to find for a wide range of different users. This is discussed earlier.

Bearing in mind that many users are inexperienced, it may be necessary to include explanations of things you consider self-explanatory. For example, an inexperienced user may need an explanation of how to use a drop down menu.
Quick Access to Information

This is the aim of the majority of web users. It can be broken into two important aspects:

Speed of page loading

This requires, in particular, attention to images to ensure they are properly optimized and do not excessively delay load time. It may also mean breaking up long articles and ensuring that important content is at the top of the page where it will load first.

Speed of Access to content

This is where the much-vaunted 3-click rule comes in – no important content should be more than 3 clicks from the home page. Some standards even say that it should be no more than two clicks.

One helpful way to speed access to content is to consider each type of user, select the content that they are most likely to be interested in and create links from the home page to one piece of content for each group. This will get them quickly to the appropriate part of the site. The PPC Money Parking Search

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