Marketing Free Tips

Posted in Internet Marketing Solutions

Rethinking Email Campaign Process and Parameters
Typically email marketers think there is a perfectly linear flow from list development to a sale. It is not perfectly linear though, in fact, without the first two steps conducted effectively, the final steps, The AdSense Marketing will fail no matter what marketers attempt to tweak. In a nutshell, here is the way most marketers think of the email marketing sales cycle:

List Creation ? Email Delivery ? Open Rates ? Click Rates ? Sales

The problem is that the way these are listed, if either one or two are not strong enough, the remaining will likely not happen at all, and will be reported erroneously. You lose sales and probably the ability to track metrics effectively.

New Thought On The Cycle
LIST CREATION ?? DELIVERY ?? Opens ?? Clicks ?? Sales

A weak list, a.k.a. purchased or old list, will directly and negatively impact delivery. Poor delivery will impact, or otherwise make erroneous, the rest of the process. This is why we recommend treating these two line items as one solid item for a strong email campaign foundation. Creation and delivery go hand in hand as do open, click and sales rates. Getting the email to intended recipients is only step one. The reaction to the campaign is a subset of getting the email to intended recipients. That Subset cannot exist without step one, whereas any part of the subset can be altered to gain better reactions to the campaign, or campaign subsets.
Hardware – Software Equilibrium
Currently, IT managers are over-invested in email hardware and under-invested in email software. By better managing resources testing shows send rates over one hundred times faster is easily attainable using existing hardware infrastructure. In fact, new generation business email servers will free up existing resources for use in other applications. Using only a Pentium three testing showed newer email server software systems working at well over 100 times (10,000%) faster than send rates using older freeware email servers.
Delivery Perils To Avoid
a) Somebody, ANYBODY, at your firm might get your IP address blacklisted list. This might cause the message to be reported as delivered, but the email is sent directly into a spam-type folder. It simply vanishes into the ether of the Web.

b) It is highly likely you will be listed as a spammer, unfriendly or even hostile email sender if your email server does not respect the delivery policies of recipient companies, such as YAHOO and AOL. Recipient companies might dump your emails into a spam folder; remove you from their white (Good Guy) lists, or any number of negative actions. An email diverted into a spam folder will show as delivered, but never show as opened, thus reducing your effectiveness and generating erroneous metrics.

c) A spam check run on your emails might make the recipient firms think that your individual message is spam and flag it and YOU as an unfriendly sender. The lack of your existence on a white list might have prevented this extra check as unnecessary since you are a pre-approved email sender.

d) Spammers, or competitors, might spoof your email address, use your email server to send spam or even plant spyware onto your computer to use it as a spam email server. Now you’re pegged as a spammer. In the final example, your IP address is placed onto a spam list by many people rather than just one. This can wreak havoc with your email marketing efforts.
For more details The AdSense E-mail Marketing

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