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Lucrative List Building
Posted in Opt In Email List Marketing
The technique of lucrative list building is of the highest importance in internet marketing. A profitable mailing list of genuinely interested potential customers can literally be the deciding factor in whether your business fails or succeeds. Though you should take care not to demand too much personal information from visitors to your site for fear of scaring them away, getting their email address and first name is a necessity.
If you are new to internet marketing, you might be wondering why a mailing list is so important that it is often referred to as a gold mine. Why not just profit from one time sales or selling advertising on your site? That’s a good question. Many people don’t understand that whatever internet marketing model you are using, collecting your visitors’ email addresses is vital. Let me explain why.
Firstly, if your site sells any kind of product either through affiliate links or directly, you should be aware that most people do not buy anything on their first visit to a web site. Research has shown that customers make an average of seven visits to a site before they ever buy something. How many of your visitors do you think will bookmark your site and make those seven visits without any reminders from you? Even if they are very interested in the product, wouldn’t they be likely to find a competitor’s site and buy there instead? Often times, even if they want to revisit, they may forget your site’s name and URL and never find their way back to you. That’s where the mailing list enters the picture. If you can get visitors to sign up for your mailing list or newsletter, you have a way to remind them about your site, make them feel welcome and tell them about the great deals you are offering, plus updates on any new products that they did not see on their last visit.
Secondly, even if your site’s income comes entirely from Adsense or similar pay per click advertising, remember that it is easier to get a past visitor to return and click another of your ads, than it is to get a new visitor. Of course you need good content on your site to bring them back, but that is anyway one of Google’s recommendations for Adsense publishers. If you are paying for advertising to attract new visitors, then recycling your past visitors will save you money too!
The other thing that you need, of course, is something to tempt your visitors into giving you their information. The usual incentive is a newsletter or report on an interesting subject related to your site, but you could do something different like a ‘taster’ audio clip, a training video, free membership or access to a forum. Try to be inventive and when you email people, aim to be entertaining and let your individual personality show. You need to stand out among the thousands of other sites that they visit.
List building requires a little thought ahead of time but it can be very profitable indeed. When they give you their email address, your visitors have also given you their trust and so long as you do not abuse it, that will bring you far more revenue than your web site alone could ever do. Lucrative list building pays, for most every internet marketer.