Internet marketing has many synonyms including e-marketing, digital marketing and web marketing. It is the use of networked technology to market services and products. It consists of many elements, which I will explain in this post. It is composed of active and passive blocks since it takes many components from marketing itself. Among passive blocks you can get strategy, marketing research and crowdsourcing. The active blocks include many promotional channels such as web design, writing for online channels and mobile development. All these elements get new life when blended with the Internet because it is a clearly distinct medium compared to traditional marketing.
The discipline can be divided into categories based on which stage the project is at. For the passive phase where information is gathered you can get strategy, market research and crowdsourcing. This phase is of the utmost importance to succeed since keyword research, a content creation plan, branding guidelines and product or service offerings set the way for how much and in what form the other blocks will be needed.
According to this research, marketing material has to be made, therefore the need for certain skills, people or companies providing specialized knowledge are required in fields like web design and development, writing for online channels, mobile development, email marketing, online advertising, search engine marketing, search engine optimization, PPC advertising, social media and online public relations.
Internet marketing is not only a one time work, it is an ongoing effort by which a business takes care of its most important asset, the clients. Automation helps in fulfilling customer’s requirements and this is called customer relationship management (CRM). Monitoring customer’s previous transactions set the way to integrate each one into a funnel where each customer is at a different level. The internet marketing experts use this term to describe the process of cross sells, up sells and managing relationships with the clients.
It is significant in order to guarantee continuous improvement; therefore continuous measurement of progress is a really important part of this process. A lot of different ways are available for doing this, and one of them is by tracking what is working and what is not. Key Indicators show quantitatively the results obtained and they can be gathered through analytics software.
It is important to note all these elements mix together according to the individual requirements of a project or venture. The ultimate goal of all these procedures and strategies is to increase the conversions. A conversion is when a website visitor makes a predefined action for example making a click, writing their primary email, filling out a form, send a request or purchase a product or service. This is done by tuning the website in such a way to facilitate these conversions to happen and to bring qualified traffic in enough quantities to achieve the desired goals in terms of reach, qualified prospects or sales. As you can imagine, online marketing is here to stay.