How To Design Powerful Squeeze Page In 5 Easy Stages

Posted in Copywriting And Sales Letters

What’s a squeeze page? A squeeze page is commonly a webpage intended for the sole purpose of securing a reader’s email address. If you’re marketing on the web, it’d be wise to take advantage of one.

Why is a squeeze page so valuable? Think about this:

1. Customers are ever more delaying their purchase. It might take a few weeks from their initial click to their purchase. So you want to be capable of reminding them that you are still there when they choose to purchase.

2. It’s a generally standard rule that you requires about 7 contacts before someone would purchase anything from you.

3. Once you have a way of contacting them, you can give away reports and develop trust over time.

4. You’ve heard it: the money is in the list. The money you will be able to make from that first sale pales in comparison to the amount you can make from blasting emails.

Now that you know the importance of acquiring emails, why implement a squeeze page and not just employ a form on your main page?

The reason is because squeeze pages have a much better conversion rate.

Now, in view of the fact that you earn so much more off the back-end, a a qualified lead’s email address is maybe more valuable than that initial sale.

Additionally, people who opted into your list has a better chance of converting - maybe not immediately but maybe down the road as you create trust with them.

So how do you optimize your squeeze page? Here are 5 stage to do that.

1. Look legitimate. You do not want to appear like a suspicious website where people run the chance of being spammed.

2. Design your form so that it sticks out from the other parts of the page. That’s the chief objective and so you should drive attention to it.

3. Design your squeeze page in such a way that the squeeze page is above the fold. That means anyone should be able to locate it without scrolling down.

4. Offer something useful in exchange for their email address.

5. Employing short disclaimers just underneath the submit button, guarantee your prospects that you will not spam them.

For more information on how you can design awesome squeeze pages, you can visit my copywriting tips blog.

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