Focus On Your Prospects Point Of View And More Will Join You
Posted in Network Marketing
Everyone has the same center of the universe. Themselves. When it comes right down to it everyone is interested in themselves and what they can get. You need to always remember this when pitchin to your prospects. They will not join your organization until you show them how it is best for them. If you want powerful network marketing leads you must determine what they want and show them how your buisness delivers.
When you are talking, the prospect will be thinking one thing. “How will my be life be enlarged?” They don’t care about how much money you made. They don’t care how many associates the compay has. They really don’t even care about the product. The thought at the forefront of their thinking is what’s in it for them.
When talking about your program remeber the prospect has only one question, what value will it bring to my life. I’m sure you wouldn’t purchase shoes unless you saw the value in them. That would be ridiculous. In this same way your Network Marketing Lead wants to see what value your business brings to them. They want to know how it will improve their life. Hit this idea and hit it hard. Let them know what THEY can expect from the program.
That does not mean you try to make the MLM business something it is not. You need to focus on Hope not Hype. If you hype people into joining you will not build a successful business. This makes sense, when you cover things in sugar you eventually have the sugar melt and then your new member knows what the business is really about. Do you think he or she will be happy? NO. They will most likely drop out and tell everyone they know to stay away from you.
Hype doesn’t work. Instead, show them how to have hope for the future. Show them the hope for increased earnings. Help them to hope for a better lifestyle than the one they have now. People are drawn to Hope but are repelled by Hype. Hyping works on the head but Hoping works on the heart. Most people are drawn to hope like a moth to light. They want to hope for and believe in a better future for themselves and their families. If you market Hope and not Hype your results will explode.
Your prospects will recruit themselves if you can connect them to the hope that comes from the possibilities of your business. You can only be successful recruiting when you learn how to tie the hope in their heart to the potential of your network marketing opportunity. You can’t make someone become a successful member of your organization. Instead, you must show them how the possibilities of the business can fulfill their hopes and dreams. If this happens they will talk themselves in to joining. You don’t have to do any selling. You can get the best MLM leads to convince themselves to join your organization.
Throughout your entire talk the lead is thinking one thing. How will this increase my lifestyle. People want to increase their wealth and are always on the lookout for a way to do that. The average person does not want more money to put in the bank. Most people want more money so they can spend it. Find out what an increased lifestyle means to your prospects and then show them how to get it. You will get more business associates than you can handle.
Are YOU being lied to? If you're in network marketing or MLM, the answer is probably YES. 