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Can A Blog Help A Business?
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How did the blogger first come to prominence? When the internet began developing in the 1990s, people leaped to take advantage of the broader communication it allowed. Yet early email lists and electronic bulletin boards felt too awkward and mechanical for real personal contact. What they needed was a diary site for daily postings, with the capability for people to respond. All they needed was for some enterprising programmer to figure out how to make such a site.
Software was eventually developed to meet the blogging need. It too started slowly, often doing little more than allowing daily posts that people could read but not offer a response. A further step was taken when software allowed the creation of forums where a “thread” of sequential posts could be made on a specific topic. But the blogger really took a step forward when programs allowed daily posts with comments in response. This was the beginning of real blogging.
While 1998 was the year the world first saw a blogging site as it’s known today (Open Diary, established in October), the big year for blogging seems to have been 1999, since it witnessed the debut of sites like LiveJournal, Pitas.com, Diaryland, and the well-known www.blogger.com site. Even the word “blog” was coined in this year. It was a shortened form of “weblog,” first used in 1997 by Jorn Barger on his “Robot Wisdom Weblog.” In 1999, Peter Merholz broke the word down to the phrase “we blog,” and finally Evan Williams at Pyra Labs popularized the use of ” a blog” as a noun, and “to blog” as a verb.
Once multi-member blogging sites were established, the phenomenon took off in a big way. In 2003, WordPress, another major site, was introduced, based on open source blogging software. As blogging grew in popularity, the use and value of blogs became more and more apparent, and in more realms than anyone had dreamt of being possible.
Blogs are now entertainment sites, gossiping about famous people. Company websites might include a blog for communicating with customers. Blogs spring news that can make or break politicians, the writers functioning as a new type of journalist. The blogger is king, digging for information, giving tips, connecting helpers with those who need them. Whatever type of connection people want, there are blogs to provide it. And more than any of that, they still serve the function that they were originally designed for, which is providing a diary site where people can record their thoughts and hear what others have to say about them.
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