Oftentimes, when talking about benefit bullets, it is not a good idea to consider it in isolated terms.
What you need to learn and understand about benefit bullets is not only how to write them but also how to use them. The length of your bullet points, the formatting and your choice of when to use them are all significant. There is actually more than meets the eye when you see bullet points on a page. When you use this device, your objective is to set off certain triggers in the minds of your readers. So creating effective ones is a bit more complicated than it may seem at first glance.
There are some who earn an annual salary of a million dollars, and here is one person who did it about five or six years ago when he started. His process was to write over 500 hundred benefit bullets for a just one letter, but he was not done. The only way he could ever do that is by studying all aspects of whatever the copy was about. So like all professionals, he would spend huge amounts of time with research and learning. After that, he narrows that down so he only has the very best and most powerful bullets. Probably nobody else bothers to write that many bullets just to get the best ones.
You may have heard that copywriters like to use words that are meant to affect the way a person thinks. But of course they use them skillfully, so it is not just a matter of using them but how you do it, too. So if you are thinking about how to use them with benefit bullets, then that would be a good line of thought. Getting something noticed by readers can be a challenge, and that is why you want to do something more, here. What so many do is underscore or bold those phrases and single words, and then people automatically tend to notice them. What some writers do is place bold words in every other bullet or something like that.
We do hope that what you have uncovered in this blog post with regards to powerful benefit bullets, together with also the information about Internet marketing, is useful to you personally. Now please continue on some more so you can get added insights to do with this subject.
The font devices you have available are the bold function, underlining, highlighting (yellow highlighter effect), and italics. Use them with discretion and never too much, and may have seen copy where that happened. Generally speaking, use your creativity and judgment with how you want to get attention to your bullets. Bullets are also meant to slow people down when they scan copy, and this is just one approach you can use. But as I have said, limit your usage of them so you do not sabotage your hard work. Experienced copywriters have a complete tool box full of tricks for writing benefit bullets. Never use standard format for sales copy either! You need to stand out and be unique. You must pay attention to the tempo and rhythm because that is felt by the reader. The only other question is whether or not you should place the most important arguments at the beginning or end of the bullets. It is totally up to you.