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Attraction Marketing Secrets – Find Out Attraction Marketing’s Biggest Secret
Posted in Network Marketing
One of the biggest attraction marketing secrets staring just about every network marketer in the face is the art of teaching. Ann Sieg talks about this in her new book The Attraction Marketer’s Manifesto and many are simply dumbfounded how they could have missed this.
Quite simply network marketers have been conditioned to prospect a particular way. To take it a step further, many are being taught outdated old school methods yet their upline are using different tactics.
It’s time to realize the hard sell needs to be out in a museum under lock and key never to be released and teaching and education needs to be implemented sooner rather than later. So what do we mean by teaching and educating? Instead of hitting a prospect up with a “please join” attitude at first contact make it about them, give them something they can take away and watch them come back for more.
Attraction Marketer’s Manifesto
Another way of putting it is that you need to earn the right to sales pitch a prospect. So what do we mean by earning the right to promote your opportunity?
Simply that before you stand on the highest hill in your neighborhood and scream…”I have a business opportunity and I think you need to take a look at this now”…have you earned the respect and trust of your prospects yet.
This is the biggest mistake we see in home business opportunity marketing by enthusiastic promoters. If you read Ann Sieg’s Attraction Marketers Manifesto then you’ll know what I’m getting at.
By earning a prospect’s respect you need to show them that you are qualified to lead them to the promised land. Prospects are drawn to those who teach and educate, that’s a given. If you instead of the sales pitch, show them how to improve their current situation whatever niche it is in then it’s a lot more likely they’ll be back for more.
But if you say “Hey, get in on this now otherwise you’ll be sorry” all you’ll serve to do is raise their resistance levels and get them on the backfoot from the start.
Attraction Marketing Blueprint
Think about this the next time you have a prospect you’re about to speak with for the first time. Is there something you can let them have; a report, a resource or information that they don’t need to shell out for? Try this and watch the trust barrier start to melt away.
Teaching a prospect rather than selling them is about the biggest attraction marketing secret you’ll come across. And you can get all this information for free by downloading a copy of Ann Sieg’s Attraction Marketer’s Manifesto.