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Amway Review – Okay To Work?
Posted in Network Marketing
Amway, or the American Way,as it’s proudly called, needs no introduction. Amway operates in eighty plus countries and distributes more than 450 products. As many as three million reps work to promote the products of this company worldwide. This article’s aim is to explore the business opportunity offered by Amway Global and see if it’s as good as it’s made out to be.
· Amway, A Brief History
1950s’: Jay Van Andel and Rich De Vos launched Amway in 1959 in Ada, Michigan following their stint with marketing nutrilite products. They were impressed with the response they got from network marketing and started the business with a Multi-Purpose Cleaner, Amway’s first product (L.O.C).
1960s’: The product as well the marketing scheme was an instant success and within the next decade, Amway had grown into a 0000 business with over 200 products. 1970s’: This was when the company established its global identity to reach Australia, UK, Hong Kong, Malaysia and Tokyo.
Since then, there was no pause in the growth of this corporation.
· Amway Merchandise
Products of Amway cater to day to day requirements such a health care and nutrition, beauty and skin care and kitchen needs and water purification. Amway’s best selling product is the Nutrilite range of health supplements. Products of Amway are said to be manufactured with pure ingredients and this company has been promoting “green” products right from its first product launch.
This company’s been around for 50 years and has over 3 million distributors. This makes Amway seem like a good business to join and build a business with. However, the truth is, not everyone’s successful in this business and we need to evaluate the opportunity to see if it really spins income as everyone claims.
- Compensation Plan
Earn by buying products at discounted rates and selling at retail price. Amway also offers perquisites to consistent performers and additional payments for good team work.
- The Amway Advantage
Amway promotes good quality products that have a good image among customers. The compensation plan is good and the company is well established with a good history and global reach. Since most products of Amway are consumer durables, they’re easy to promote.
Here’s the working procedure of a characteristic Amway rep- he or she gets sponsored by a friend, get trained about products and on selling skills, learns to accumulate his or her contacts and sell to them. Once the selling process is over, the reps get references and gets in touch with them.
Maybe this kind of marketing was successful way back, when people had time and weren’t constantly assailed with phone calls; but now, mention a meeting and you’ll find you were talking to an empty phone. Amway has even become the subject of jokes; it’s said that when someone hosts a party all of a sudden for adults, it’s very likely that the host has joined Amway and the party is to promote its products. There are other practical problems such as getting people to meet you in the midst of their busy schedules. With 3 million people in the field, it’s a highly competitive business. If you calculate the earnings you could get from selling Amway products to your friends and relatives, you’ll find it’s really not much.
- Solution
This is an age where internet plays a pivotal role. Going online with your Amway business is sure to bring about a revolution in your venture. Use the vast reach of the internet to propel your Amway products to reach people who are interested in them. Your first step should be to learn best online marketing techniques that are guaranteed to get results yet not so popular that they are hackneyed.